JASON VEDADI
Managing Principal
Jason Vedadi is a respected entrepreneur and an innovative business leader with a proven track record in real estate, cannabis acquisitions and managing business operations. Vedadi, named a 2025 Forbes 42.0 recipient, is energetic, results-driven, and highly effective at building strong client relationships, leading diverse teams, solving complex problems, and demonstrating the negotiation skills necessary to achieve outstanding results and success. Passionate about business, Jason is a born communicator with expertise in competitive markets, wealth generation, customer service, and sales and marketing.
With an extensive list of successful real estate projects that span across the U.S., Vedadi has led millions of square feet of commercial and residential real estate projects that demonstrate a broad spectrum of skills and areas of expertise including: cannabis real estate projects, high-end housing developments, residential home remodeling, retail office development, condominium complex projects, multi-family housing units, the modernization of boutique commercial space, wastewater treatment facilities, and large scale workforce housing projects.
Vedadi was the founder of Modern Flower in 2016, and in 2017 merged his business with Harvest Health and Recreation, becoming the Executive Chairman where he was responsible for licensing, mergers and acquisitions, start-ups, operations, and organizational direction and strategy. With his significant expertise and experience in real estate development, finance, private equity, debt, and equity capital markets, Vedadi navigated the rapid and efficient growth of Harvest and took the company public in 2018.
The 2021 merger of Harvest and Trulieve created the most profitable cannabis company in America and the second largest in the world by market capitalization at the time.
In 2020, Vedadi founded the vertically- integrated cannabis company, Oasis Cannabis, in Arizona. Oasis quickly grew to 89,000 Sq Ft of cultivation, a state-of-the-art processing facility, and three dispensaries. Oasis was sold to the MSO AYR Wellness in March of 2021, and was reacquired from AYR by a Vedadi led investment group for a fraction of the 2021 sale price.
In 2021, following his exit from Oasis, Vedadi founded Story Cannabis and is currently its CEO and largest shareholder. Story has quickly established itself as one of the largest and most successful privately owned cannabis Multi-State Operators in the U.S. and now operates 18 dispensaries and 3 Cultivation operations in Maryland, Ohio, and Arizona, and has emerging operations in New Jersey, Illinois, North Carolina, and Georgia.
