JASON VEDADI Managing Principal
Jason Vedadi is an entrepreneur and innovative business leader with a proven track record in real estate, mergers and acquisitions, consumer packaged goods (CPG) growth, and he is renowned for his pivotal role in highly regulated industries.
Vedadi is the CEO and founder of Story Cannabis dispensaries, a rapidly expanding multi-state operator with a $300 million revenue run rate and significant operations in Maryland, Ohio, and Arizona, with emerging operations in New Jersey and Louisiana.
Vedadi launched Shelf Partners in 2025. As the company CEO and innovator of the nicotine pouch product, JOEY®, and the patent-pending flavor bead technology behind the product, Vedadi’s focus on the fast-growing harm-reduction modern oral product categories has resulted in the company surpassing 17,000 retail locations in less than 24 months.
Recognized by Forbes on their influential 42.0 list, and named a Most Influential Executive by AZ Business Magazine in 2025 and 2026, Vedadi is known for his energetic and results-driven approach, his negotiation skills, his ability to build strong client relationships and lead diverse teams, and his expertise in competitive markets, wealth generation, customer satisfaction, and sales and marketing.
Vedadi’s thought leadership style has landed him on the cover of mg Magazine, and led to numerous appearances across various mainstream and business media outlets, where he shares his in-depth analysis of industry trends and the evolving regulatory landscape.
Notably, as Executive Chairman, Vedadi expertly guided Harvest Health & Recreation through its public offering in 2018. His strategic leadership culminated in the record-breaking $2.2 billion merger of Harvest and Trulieve in 2021, creating the most profitable cannabis company in the U.S. and the second largest globally by market capitalization at that time.
Vedadi’s extensive background encompasses a robust and successful track record across diverse sectors and the intricate management of business operations. His ability to navigate complex regulatory environments and drive successful outcomes in both real estate and highly regulated industries underscores his versatility and strategic acumen.
“…resilience and strategic thinking are what set apart businesses that thrive from those that merely survive.”
Demonstrating his entrepreneurial drive and business acumen, he founded Modern Flower in 2016. In 2020, Vedadi further expanded his impact by founding Oasis Cannabis. Under his leadership, Oasis rapidly grew to encompass significant cultivation capacity, a state-of-the-art processing facility, and multiple dispensaries, showcasing his ability to build and scale vertically integrated operations.
This success culminated in the strategic sale of Oasis to the Multi-State Operator (MSO) AYR Wellness in March of 2021, highlighting his skill in realizing significant value. Vedadi later led an investment group to reacquire the company from AYR for a fraction of the original sale price, showcasing his strategic foresight and ability to capitalize on market opportunities.
According to Vedadi, who has a history of leading significant commercial and real estate projects, “Most importantly, I’ve learned that resilience and strategic thinking are what set apart businesses that thrive from those that merely survive.”
Beyond his professional achievements, he is a dedicated father, husband, and philanthropist.
